Internet marketing is actually the same as marketing in general.The difference is we use the Internet to market the product. For example, you sell a product by using the website as a "shop" online. Or you can also marketed via mailing lists and forums on the Internet.
More effective where? With the Internet or the conventional way?
Each way of marketing has its advantages and disadvantages of each according to its media properties. Effective or not, are more determined by how do we maximize benefits and minimize the shortcomings of the selected means of marketing.
As in internet marketing, for example. Internet has benefits especially in terms of initial capital and operational costs are much smaller than the conventional method.
The downside, people are more careful to buy because they could only see a display of products without being able to "feel".
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