Will you find 2 types of email marketing in online business:
1. Unsolicited marketing emails (SPAM).
2. Email Marketing is responsible that the term referred to as OPT-IN EMAIL.
Email Marketing Campaign using unsolicited / spam will cause you many encounter problems, including complaints or reviled by their owners.
I do not teach or suggest you use a SPAM email to the task of promoting the expansion of your online business. I'll show you how to use email campaign with a responsible / Opt-in email to promote your online business is amazing and how to use campaign through Opt-in email this without any problems and disorders. Now let us discuss what is the difference between SPAM EMAIL and OPT-IN EMAIL.
Spamming Email
Spamming or act of sending spam is an email campaign / marketing to one or more people, are the people or the recipient does not want the email. Usually these emails obtained randomly from the Internet using special software email search function to download emails in bulk from a website that provides free email service. People who do this spamming is not interested or concerned about whether the target will not bid, it is important to send offers / promotions to as many people as possible.
Spamming means:
Sending messages or unsolicited bid kesebanyak possible target.
Using email lists obtained illegally and irresponsibly.
Sending multi-million bid but gained only a small or perhaps even nil because the target does not want them to.
Email recipient will feel disturbed.
Sometimes some people who receive this email considered as an "email bomb" and can report to the party organization anti-spam world.
Make problem on the ISP because the people who receive this email could complain at the scene of the email service spam sources, and usually the ISP or email service will strongly block the spam emails without any prior warning.
Well ... if so then we are sure you would not want this happen to you ... Spam is strictly prohibited and I see it as the inability of someone to market their products via the Internet, desperation because his website there is no one is sure who visits or empty of visitors, none of the products offered were sold. If you do Spam in marketing your products and your email recipients complain and report to the organization's anti-spam world, then your online business will be destroyed, your ISP shut down without prior notice and your credibility collapses.
You are difficult to start again with your own name because they will remember who you are and what ever you do to them.
Opt-in email
Contrary to email spam, then Opt-in e-mail or email marketing in charge of this is: an email list of the many prospects who voluntarily requested to send information relating to the business or our business.
Opt-in email was obtained from visitors who have entered a web site with offerings will be free information about the products that we offer or offers for free download of digital products.
With the Opt-in email the owner of the email also highly appreciated because given the opportunity to get out of a list of Opt-in email on their own by making a link URL that can be clicked at any time to remove from the list of Opt-in email automatically.
Email marketing campaign with the responsible (Opt-in email) have an advantage:
· Submitting an offer to the people who are targeted.
· Not going to cause disruption to the email recipient because they are already voluntarily allow you to provide information.
· Response is faster and sometimes you will be able to receive orders a few minutes after you have submitted bids.
· Not going to cause interference with the ISP because there is no complaint with your bidding.
· Able to deliver product offerings, to follow up and can constantly relate to customers with relatively low cost
· Can continuously prospecting / offer the product to those who have never bought our products without risk of spam complaints do.
· Offers products to loyal customers again and again on an ongoing basis without having to pay extra again
Case example
In 1999, Mark of the company's Provo Provo & Associates Gladwell has been developing and making a reliable software. And he wants to market its software through the Internet.
The company is not half-hearted to make the market buzz, the company would hire a Web
Developer to create a web site and placing it at the top in all the popular search engines.
The result: Only a very few get the sales. The cost of expensive but the results are not comparable even very disappointing.
To increase sales they make SPAM by sending an email containing the offer price to 1,000,000 (1 million) email address.The result: Very very disappointing! Just get sales of $ 100 or approximately Rp. 850.000, - and even worse, the company received a reply email from them in the form of verbal abuse and complaints.
On another occasion, Mark Provo send an email containing the same offer to the members of his own mailing list, amounting to 8,000 people are those who have purchased the product previously or who have been requesting free information from its web site. And the result: He managed to get the sales amounted to $ 190,000, - or about Rp. 1.615 billion (1.5 billion dollars more) and no complaints at all (zero complaints).
That's the advantage Mark Provo has its own Opt-in Email.
How about you ...?
You can take an example like what was done by Mark Bravo is to develop your online business significantly and targeted.
With this method you not only can reap substantial profits, but you also can establish close relationships with your customers continually.
